2022 Digital Marketing Trends | G-MarketingHub.com
Staying up-to-date with ongoing Digital marketing trends can sometimes be overwhelming and challenging for both beginners and professionals, but unfortunately, we all got to be updated. So no worries, G-MarketingHub will take care of it.
So when looking at the past few statistics report on internet usage we find that due to the pandemic situation most of the businesses switched to work-from-home-based jobs which eventually opened huge opportunities for social media usage. As more of us are working from home, there has been a huge spike in social media usage. As these statics was like a wish come true for every Digital Marketer out there, it turned hard on new business as it was difficult for them to adapt to change quickly. So with great hope, this article reaches those newcomers and Digital Marketing beginners we dive straight into the amazing topic…
This article on the top four digital marketing trends is structured based on the peak usage of eCommerce and eLearning platforms in 2022 on the information gathered and expressed by G-MarketingHub perspective.
1. Niche marketing | What is Niche Marketing?
Just like an old saying ‘ focus on one thing that drives you crazy and you will definitely shine like a star soon’, that is Niche Marketing. For the technical minds out there, Niche marketing is all about gathering and sharing information about a specific product or service you love/expert on, with the world. The benefit of being a Niche marketer is that your community audience would trust you more than anyone. This is because you are providing much more detailed information than others, to your set audiences who are serious about purchasing the product/service. Which eventually puts in the role of an expert who would advise them to take the right decision.
Though Niche marketing sounds cool, becoming one isn’t that easy as it adds more responsibility to one single person or team who is pursuing it. In the beginning, it may take some time to build a decent size community but if that is achieved the growth of your community can’t be stopped. But as a beginner, you get an opportunity to focus more on content creation, content delivery, and quality of the content to your set audience. This eventually means you know who your targeted audience is, you can build a better relationship with them and the competition might be (in some cases would be) less.
Now that you have had better knowledge of Niche Marketing you can decide to proceed further with this strategy and build your own community. This strategy is great, but being an expert takes time, so make sure you are spacing that time every day. Once you are on track make sure you create a principle for your brand so that the community could rely on you. If you reach high just make sure you keep that principle in mind as you could have the opportunity to collaborate with bigger brands.
2. Video marketing | What is Video Marketing?
Quick and short videos became trending due to platforms like TikTok which made those videos go hugely trending. This helped brands and influencers to reach a wide set of audiences worldwide in seconds every day. When common users like you and me started to enter this platform it became more competitive, which pushed influencers to put more effort into creating creative content to stand out in the crowd. The most common strategy they implemented is the usage of user-generated content in their brand awareness videos, which eventually gave them a boost in reach rapidly.
Once platforms like TikTok were banned in India it gave the opportunity for multi-use platforms like Instagram, Facebook, YouTube to follow up the path they walked for success. In order to stand out and reach more users, each platform created its own type of video add-on. A good example to look back on in August 2020 would introduction of Instagram reels. These features and add-ons created an opening for many mobile/smartphone content creators to expand their community and enter into the worldwide trending competition. Understanding the depth and profit one could make through video marketing pushed platforms like Pinterest and LinkedIn to shift their focus on optimizing their platform posting and promoting video.
Hope this overview and deeper insight gave you a new perspective to look at the video marketing technique and understand its main motive. If still unclear the main motive for video marketing is always and will be to achieve more user engagement worldwide. The more user engagement, the more reach you get, which would lead to more sales and community growth through your own brand, influencer, and user-generated content.
My advice: People who want to start their video marketing business is “Just go for it”… Don’t overthink and pressure yourself before keeping the first step. The art of video marketing is always sharing a great story and trying to connect through that with your audience. You don’t need to have any expensive gadgets, scripts, artists, etc., those were the old days. Nowadays you can create content on the go through your smartphone. Like the food you are having in a restaurant? Grab your phone take a video and share your experience with the world, it’s simple as that.
3. Marketing automation | What is Marketing Automation?
Now, Marketing Automation is a platform where Digital Marketers could set certain rules to be followed on certain triggers and just sit back, relax. Now for the newcomers, “Marketing Automation” is like simplifying a complicated process through AI and Machine Language to make use of time in a more productive way. An example would be post-scheduling platforms like Hootsuite where you upload posts for multiple social platforms and schedule them to be posted on a particular date on a certain time period or email automation platforms like MailChimp which could deliver up to two thousand emails in a single click.
When it comes to marketing automation the main goal is to gain more brand awareness, find new audiences, retargeted those who showed interest, and communicate with your community even when you are asleep or busy doing something.
For example, Let’s say you have a blogging website in which you write reviews about fashion products. In order to reach more audiences personally, you create an email subscription pop-up where a few of your readers signed up. Now you can set out an email automation sequence in which every time you publish an article on your website it will be sent to your signed-up readers. What’s more interesting is you can customize this automation as you wish, something like advanced publish exclusively to the signed up readers, etc.
Marketing Automation doesn’t just stop at post scheduling or email automation it expands much bigger areas like chatbots, tracking, reminders, etc.
4. eCommerce platforms | What are eCommerce Platforms?
The pandemic had true created more opportunities for the new innovators who create new and modern products just for us. Now in order to sell those innovative products, you got two ways physical store or an online store. Since physical store costs much higher every new innovator is into an online store which brings us to the eCommerce platforms.
eCommerce is sky-rocketing when compared to the past decade and it is expected to achieve more in the upcoming year. Now, this amazing platform can be used by both retailers as well as affiliates in order to reach more audiences and fulfill their needs. And a greater advantage of eCommerce platforms is they can be integrated with social platforms to promote and create awareness.
Personal Thought: When it comes to eCommerce what you got to remember is that anyone can start an eCommerce business and start selling online. Though it’s all positive and colorful it has a dark side where it creates greater opportunities for getting scammed. When compared with other marketing strategies I personally feel eCommerce marketing strategy is still not that safe and got more room for improvement.
Conclusion on digital marketing trends
So as you have got an overview of the latest digital marketing trends, hope you can use them according to your business in 2022 to reach higher levels of engagement within your community. An important part to remember is that new trends appear all the time to take over the old ones so it is always best to build certain strong patterns for your business and community to identify you.
In addition to that, I would like to add that whichever market you are going to enter into the main motives are always coming back to the three famous questions What? Who? How?
- What types of Content do I love to create?
- Who would be my viewers?
- How do I present and attract those audiences?
If you can crack answers to these questions no matter what era of digital marketing trends you are in, you can always find a way to reach your community.
Originally published at https://www.g-marketinghub.com on March 3, 2022.
