The connection between SEO and Social Media | G-MarkeitngHub
Search Engine Optimization Beginners
We had to go a basic understanding of SEO, the main component of SEO, and the importance of SEO in an organization. But is SEO limited to only search engines and websites? Or is there a connection between SEO and social media platforms? Let’s dig deep and unpack the mystery…
SEO Search Terms or Keywords
We know SEO knowledge grows an entire organization’s market level through all platforms. And this is achieved by researching and developing targeted search terms as keywords. But did you know that we can use those keyword lists in the various marketing platforms?
Keywords in Social Media
Let’s say you did your research and discovered valuable keywords relevant to your organization’s product or service. You can use those keywords in the posts you design, articles you share on LinkedIn/Quora/Tumblr, and interactions like Q&A polls on platforms like LinkedIn and Twitter. You can find the right community to engage with your brand outside your website and search engines with the right keywords.
Purpose of keywords in Social Media
Now you may ask, what’s the purpose of using keywords in social media? How will it help my business grow in search engines? Start using the exact keywords you used on your website on social platforms. It gains traffic to the overall content through social engagement as the content you share is connected to your website. In addition, your overall marketing strategy increases keyword consistency or relevancy.
Connecting SEO and Social Media
The important part to remember when connecting SEO and social media is that it doesn’t affect SEO but supports it indirectly. Discovering and establishing those indirect methods are pretty straightforward. You can create engaging posts, articles, and videos and publish them on social media. This could generate valuable links which drive valuable traffic to your website. Thus playing an essential part in SEO rankings overall. Hence we consider that the connection between SEO and social media is not a direct one affecting SEO but supporting indirectly.
Conclusion
For some, this may feel a little confusing. Still, the baseline is that using the researched and optimized keyword in social media will help you gain some traffic. Hence, we have to agree at some point that optimizing the social content could help gain more visibility, which brings more traffic and reaches the right community audiences. Especially if we tend to use the relevant keywords, links, and SEO methods in our social platforms daily. With that said, G-Marketinghub will conclude the topic What is SEO and How Important is SEO series with some overview on SEO Careers in different types of organizations.
Originally published at https://www.g-marketinghub.com on March 14, 2022.
