What are the SEO Pros and Cons | G-MarketingHub

Search Engine Optimization Beginners

What are the SEO Pros and Cons | G-MarketingHub

We understood SEO basics, its elements, motives, and importance! So, we can believe that we got all the factors covered and better understand SEO in general. Now some of you may think, “ Okay! SEO sounds like my kinda career path” if you are serious about it means, make sure you read this article on SEO: Pros and Cons.

In this article, G-MarketingHub has covered both the perspective of SEO (field & professional) to learn the advantages & disadvantages of SEO. So, let’s get started!

Most decisions are not binary, and there are usually better answers waiting to be found if you do the analysis and involve the right people.

If you are interested in something and want it so badly, you must always look at the benefits and non-benefits you will achieve. So that the decision you make doesn’t have any influence on others and you be confident on your terms. So, following that formula, let’s look at SEO as a field first and its Pros and Cons.

So, an important thing to remember is that SEO is just one channel of Digital Marketing. Digital Marketing does have many different methods and strategies in which SEO has its pros and cons.

SEO | Search Engine Optimization | Search Engine Optimizer

First, let’s take a look at the advantages of SEO and understand its benefits over other marketing methods.

SEO Pros | Advantages | Benefits

1. SEO strategy is less expensive when compared with other marketing methods because one doesn’t have to pay a third party on a regular cycle as one does with paid search ads. However, it sounds like one doesn’t have to pay regularly for sending an email to their subscribers. But one may have to hire and pay the salary of an SEO rather than a third-party where the money all goes towards ad costs.
2. Good SEO is always an effective method that tends to be long-lasting. The amount of effort and work done with search engine optimization will always continue to pay rewards in the future as sales/conversion. When one compares SEO in a company with paid ads, the significant difference is that once you stop paying the ad cost, the paid service automatically contains effective immediately. At the same time, SEO is not even close to like that. As long as one puts effort in optimizing their website and the website is still actively functioning in search engines, it continues to grow eventually, years into the future, after the initial works are done.

What are the SEO Pros | G-MarketingHub

SEO Cons | Disadvantages

1. SEO practices eventually got their risks, so without someone having proper training in understanding and following its best practices, its impact will usually fall behind. For example; If you try to work on your sites and make mistakes, it could cost you money or potential issues that will remove your hard from search engines. And if this mistake happens at work, the client/business you work for has the power to remove you from the job or even file legal issues. So, SEO work is always great and exciting, but the tricky part is to keep yourself up to date on techniques and methods you follow obeys the search engine’s rules or not. Search Engine Optimization (SEO) got tons and tons of articles on search engine results about its techniques and methods. Still, the problem with those is that some are outdated and need to be found by searchers only doing intense research. This is why getting a certification in SEO is essential in this industry.
2. Some Search Engine Optimizers can be very assertive with their approaches which could even get them penalized and cause a website to be removed from the search engine if they are caught. Some do this to get quicker results in a short time, but this is never safe, and we all need to understand and accept SEO is not a short-term process. It takes time to achieve great results, which always lasts long in sites that rank. And more, a good SEO that follows the rules do not need to worry much about every update search engines do.
3. The last part of SEO can be highly competitive for specific business categories and search terms. This isn’t all bad as it pushes SEOs to be more creative in executing optimization, depending on the business category. But this also is the main essence in creating SEOs to take aggressive risks to stand out of their competition.

What are the SEO Cons | G-MarketingHub

Conclusion of SEO Pros and Cons

SEO is simple to understand; all one has to do is ask the right questions to find the answers. It needs experience, but experience comes from learning, making mistakes, and researching.

Originally published at https://www.g-marketinghub.com on March 7, 2022.