What is SEO & its importance | G-MakretingHub
Hello, my fellow Digital Marketers hope you’re doing good! Today I planned to share the knowledge and understanding I have about What is SEO and How important is SEO! Since it’s going to be a long topic I had planned to divide them into various parts. I hope you enjoy and understand the basics of Search Engine Optimization. So let’s start reading.
What is SEO?
In order to begin with first let’s abbreviate what is SEO known as (i.e.,) Search Engine Optimization. The abbreviation itself is self-explanatory though, in order to keep things simple, SEO is a method used to optimize your website in order to rank well on the search engine result page (SERP). Many businesses and Digital Marketing experts consider SEO to be the proper way of gaining more quality and quantity of traffic to your website in an organic way through search engines. From a technical perspective, SEO is considered as an inbound marketing strategy that is used to optimize the content on your website about the product or service for a particular search term/keywords in order to reach the actively searching audience.
How is SEO important?
The key purpose of Search Engine Optimization (SEO) is to be on the top of Search Engine Result Pages (SERPs) for particular search terms/keywords that the audience is actively looking for. Being on top is credible for your audience in fact the top five result suggestions on the search engine’s first page are highly likely to be clicked. Therefore optimizing your website for appearing on top of search results and being credible helps to grow your business more effectively.
The benefit of being top for particular search term users looking for will increase your brand’s trust since many users trust/depend more on Search Engine. We as Digital marketers must see this as an opportunity to improvise and grow one’s business.
Search Engine Optimization also helps your audience to get a better user experience when they are visiting/surfing through your website. SEO ( Search Engine Optimization) is not only about search engines when it comes to the bigger picture, it is about understanding the best SEO practices, optimizing things for a better user experience, and increasing the usability of one’s website.
SEO plays an important part when it comes to gaining a competitive edge. For example, let’s imagine two websites selling the same product online through a website. One website is well optimized for SEO whereas the other one isn’t, so the search engine typically pushes/ranks the well-optimized website on top of the result which eventually increases their sales.
The final important thing to remember when it comes to Search Engine Optimization is if you’re business site isn’t well-optimized with the best SEO Practices despite you spending money on paid ads you would achieve any success. In simple, a well-optimized SEO website will bring you the ultimate return on investment rather than an unoptimized one. The reason for this is as mentioned above SEO is an inbound marketing strategy that allows businesses to market to users only when they are searching for the services or products.
Conclusion
Understanding SEO is always simple and easy but following what we understood is the most difficult part where many digital marketers get lost off track. In the next topic, I will cover the Three Major Elements that make a better SEO. With that said I hope you got a basic understanding of what is SEO and How important is SEO when it comes to building an online presence.
Originally published at https://www.g-marketinghub.com on February 22, 2022.
